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Africa

Africa: Veteran Media Professionals Advise ENA to Invest in Human Capital, Content to Shine in Africa

todayJanuary 31, 2024 2

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Addis Ababa — The Ethiopian News Agency (ENA), which inaugurated a modern media complex today, must further invest in human capital and content to compete in Africa, veteran Ethiopian media professionals said.

The state-of-the-art media complex with three cutting-edge television studios and four radio studios, advanced broadcasting equipment, and a vast digital archive are testaments to the agency’s aspiration to expand services and be a competent and reliable media that voices the African narrative.

Among the prominent media professionals who attended the inauguration, Amare Aregawi, Ethiopian Reporter Newspaper Owner and General Manager and Ethiopian Media Council Executive Body Chairman, noted that true media power lies not just in hardware, but in the human capital and content that brings stories to life.

ENA’s investment in the building, technology and the studios are amazing, the one-time Ethiopian News Agency Manager said.

According to him, the studio is fantastic for the radio and television and everything. But the news agency should also invest on human resource to improve content and become competent media in Ethiopia and Africa.

“I want to emphasis on one thing. When people watch or see the television of Ethiopian News Agency, read newspaper or whatever, it is the news that matters to them.They do not think of the building, they think of the content. So, as much as the news agency has invested on the building and the technology, it should invest on human resource also. That’s what matters most.”

The respected figure in the Ethiopian media landscape underscored the importance of skilled journalists who can produce high-quality and engaging content that resonates with audiences.

He believes that by nurturing its human resource and diversifying its content, ENA can become a true competitor and reliable source of information in Africa.

“It is not going to be the only one, but it will be the competitor media because the world needs so many media; and Africa too needs many medias.”

Ethiopian Mass Media Professionals Association President, Tibebu Belete recalled on his part that ENA produced and dispatched content about African countries and was a voice of the oppressed during the colonial ordeals.

Since its inception 82 years ago, the Ethiopian News Agency has been a voice for African countries, particularly during the struggle for independence from colonialism.