Nigeria: Music Video Production, Promotion Now Cost N100 Million, Timaya Laments
[ad_1] "When you call these young Nigerian artistes, they tell you ₦50 million, ₦30 million, because they're spending a lot of money and need to make it back." Nigerian singer and songwriter Inetimi Odom, popularly known as Timaya, has expressed concern over the soaring costs of music video production and promotion, which, according to him, now exceed ₦100 million. The 'Dem Mama' hitmaker voiced his frustrations during an interview with Channels Television, where he discussed the escalating financial demands in […]