K-pop without the ‘K’ just won’t pop
[ad_1] K-pop is betting that it can reverse its slowing global growth by becoming less Korean. This is a mistake: Without the "K,” the music is plain pop, undistinguishable from — and unable to compete with — the dominant American kind.There is no question the K-pop wave is waning. Bang Si-hyuk, whose Hybe Co. is behind such acts as BTS and NewJeans, believes the industry is in crisis. South Korean […]