TikTok and YouTube fuel a Japanese literature boom in Britain
[ad_1] London – In Britain, Japanese novels in English translation are experiencing a boom in popularity among a new generation, with word-of-mouth on social media driving book sales.Trends on social media platforms such as TikTok — where members of the "BookTok" community recommend and theorize about their favorite books, genres and authors — have inspired young Britons to seek out more works translated from other languages.Yet among these, novels reflecting […]